createXY GmbH

The company provides research and analysis services for advertising and marketing, particularly in the field of digital media. The core activity includes measuring and optimizing the effectiveness of advertising content, including display ads, videos, TV advertising, and out-of-home advertising. To this end, neurological methods such as eye tracking and emotion analysis are used to capture the perception and reactions of target groups to advertising. The results are used to derive concrete recommendations for action for optimizing advertising campaigns.