The company's purpose is to provide services in the field of designing and developing print materials, web design, product design, media, as well as setting up and operating internet platforms, including licensing intellectual property rights, particularly in the area of electronic commerce. Creating and deploying new interactive communication tools for direct marketing purposes, software production, and organizing events for marketing strategies and sales promotion. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.