The company's purpose is to operate an agency for direct marketing, import, export, including consulting, distribution and trade of cosmetic products and related goods in wholesale, retail and mail-order trade. The company's activities also include advertising, media marketing, all services for mail-order trade, fiduciary management of accounting work and address publishing. The company can take out and grant loans, provide guarantees and other securities, acquire, manage and exploit real estate and intellectual property rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.