The company's purpose is the commercialization, distribution and representation of all goods and services intended for consumption, in Switzerland and abroad; import and export of all goods intended for consumption; provision of services in the commercial and marketing fields, in particular through electronic media; provision of services in the fields of information technology and artificial intelligence, in particular software development as well as the sale of related products and services. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.