The acquisition, sale, administration and management of participations in all commercial, financial, securities and real estate companies in Switzerland and abroad, in the sense of a holding company, it being specified that the company may hold a participation in a real estate company in Switzerland if the shares of the latter are listed on a stock exchange in Switzerland, or if the real estate company has the purpose of acquiring buildings for exclusively commercial use; consulting and services in marketing and advertising; consulting in organization and business development; all commercial brokerage activities such as brokerage or customer acquisition. The company may, on its own account or on behalf of third parties, carry out all commercial, financial, industrial, securities or real estate transactions in direct or indirect relation to its main purpose, in Switzerland and abroad, except for any activity subject to the LF AIE, LSFIN or LBA; it may open branches in Switzerland and abroad and take participations in other companies with a similar or related purpose, in Switzerland and abroad. The company may, in particular, grant loans and guarantees to shareholders and third parties.