The supply, distribution, and development of all types of software, products, and services related to the internet and new technologies; the provision of strategic and commercial advice, particularly in the fields of communication and marketing; the representation of third parties and commercial intermediation, such as the conclusion of brokerage contracts of all kinds; the acquisition, sale, operation, and management of commercial premises; the provision of services in the fields of event planning, concierge services, hospitality, and professional transportation of people and goods; the operation of an application and interface for the provision of its services and in connection with its objectives; it may carry out, either on its own account or on behalf of third parties, all commercial, industrial, and financial operations directly or indirectly related to its purpose or likely to facilitate its achievement; it may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad; it may acquire, hold, and dispose of real estate and, in general, engage in any activity directly or indirectly related to its purpose.