The company's purpose is to operate one or more hair salons for ladies and gentlemen and to trade in related products and accessories. The company may also conduct all business that is suitable to promote the achievement of the company's purpose or that is directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad and acquire, establish or merge with similar or related companies in Switzerland and abroad. It may also acquire, manage, encumber and sell real estate and provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may enter into all transactions and conclude contracts that are suitable to promote the company's purpose or that are directly or indirectly related to it.