The company's purpose is to trade and distribute fashion items in the field of baby and children's clothing throughout Switzerland. The company may conduct financing and security transactions as well as management tasks, also for the benefit or in the interest of affiliated companies and make investments of other kinds. The company may grant loans and other direct or indirect financing to its direct and indirect subsidiaries and third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, including within the framework of cash pooling agreements, and provide security of any kind for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not. The company may establish branches and agencies in Switzerland and abroad by decision of the board of directors. The company may acquire, encumber and sell intellectual property rights and real estate in Switzerland and abroad. It may participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.