The company aims to promote culture, cinema, and art in all their forms. It pursues this objective through the organization of events, the production and dissemination of artistic, audiovisual, and cultural content, as well as through cultural mediation activities. It also operates a physical and/or online business dedicated to the sale of fair trade (fairtrade) handicraft products, highlighting traditional and ethical know-how. The company may, in particular, acquire, lease and/or sell real estate, all within the limits set by the Law on the Acquisition of Immovable Property by Persons Abroad (LFAIE). The company may engage in any financial, commercial, or industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprises having a direct or indirect relationship with its purpose; grant loans or guarantees to partners or third parties if this promotes its interests.