The company's purpose is to operate public establishments, cafes, restaurants, and hotels, as well as to import, export, and trade all consumer goods. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related thereto directly or indirectly. All subject to the activities prohibited by the LFAIE.