The purpose of the company is to trade in its own name or in the name of third parties, in particular retail and online trade, with electronic devices of all kinds in the consumer goods and entertainment electronics sector, computers, photographic articles of all kinds, the devices, accessories and spare parts required for their use. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.