The company's purpose is: the creation of toys and objects, as well as the development of all brands; all services in marketing and project financing related to the toy industry; strategic purchasing and commercialization advice for brands worldwide; creative and strategic brand development; organization of global merchandise and purchasing flows, sourcing activities (supplier research), brand and product development for industrial production and commercial trading with Asian, European and global factories, on its own behalf and on behalf of its clients; development, purchase, production and ownership of brands and products. The company also owns licenses that it exploits, sells and distributes in Asia, Europe and worldwide; participation, acquisition of business assets, acquisition, holding and disposal of all securities and direct or indirect participations in the capital of French and foreign companies of any kind (acquisition holding); management of the aforementioned participations and administration of companies; holding and management of brand portfolios; all commercial, administrative, financial or other services, both for the benefit and destination of companies and enterprises related to the company and for third parties, general legal, accounting, tax and human resources administration for the benefit of companies and enterprises related to the company (operational holding). In general, the company may create branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, grant loans or guarantees to associates or third parties, and carry out all financial, commercial, securities and other transactions, both in Switzerland and abroad, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.
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