The company's purpose is to perform all types of services in the fields of education, teaching, culture, personal development, and corporate strategy in Switzerland and abroad. It also aims to provide services in the areas of intellectual property, computer science, and marketing, including the creation, development, and registration of trademarks and franchises. Furthermore, the company may engage in any other activity directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.