The company's purpose is to research, develop, manufacture and industrialize mobility devices and durable consumer goods, in particular through the internet platform and social networks. The company may, in particular, in Switzerland and/or abroad: carry out any financial, commercial or industrial activity, movable or immovable (except for operations prohibited by the LFAIE) directly or indirectly related to its purpose; participate in all companies having a direct or indirect relationship with its purpose; create branches or subsidiaries in Switzerland and abroad; acquire, develop, manage, register and exploit patents, trademarks, licenses, manufacturing processes and intellectual property rights; grant loans or guarantees to shareholders, subsidiaries, parent companies, sister companies or third parties, if it serves its interests or those of the group of companies to which it belongs; carry out any cash pooling activity for the account of the group to which it belongs.