The company's purpose is the purchase and sale of all types of products, including online products, in particular sports articles, interior and exterior furnishings, maintenance and cleaning products, equipment, furniture and various accessories; the management of sports infrastructure; the organization of national and international events; the management and administration of brands. It may also carry out, on its own behalf or on behalf of third parties, any financial, commercial, movable or immovable operation directly or indirectly related to its corporate purpose and participate, in any form, in similar companies, in particular by acquiring interests in other companies. The company may also establish branches and subsidiaries in Switzerland and abroad.