The management and operation of a bookstore. The purchase and sale of books, comics, magazines, newspapers and printed works of all kinds, including antiques and used items; sound and video recordings; electronic devices; new and used toys. Supporting and participating in cultural activities. Importing and exporting, representing and selling (also online) products related to the company's activities. Producing, distributing and selling publications and editions. The company may participate in enterprises with similar purposes and carry out any other activity connected with the social purpose. The company may conduct its activities both in Switzerland and abroad and perform any financial or commercial operation useful for achieving the social purpose.