The company's purpose is to provide services in the fields of marketing, public relations and communications, as well as consulting and management in image matters for companies; creation and production of content in various forms, in particular the creation of educational films; planning, organization and management of educational trips. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.