All strategic and operational consulting services for businesses and individuals, particularly in the following areas: brand management and office leasing for administrative, commercial, and financial activities related to the enhancement, development, and exploitation of brands in the hospitality, restaurant, and services sectors; all economic, legal, industrial, commercial, civil, financial, movable or immovable operations directly or indirectly related to its corporate purpose (including any advisory activity directly or indirectly related to the corporate purpose), or all similar, related or complementary objects or likely to promote its extension or development. The company may be interested, in any form, in any enterprises with similar or related activities, notably by taking participations in Switzerland and abroad, in compliance with the applicable legal provisions. The company may act, both in Switzerland and abroad, on its own behalf or on behalf of third parties, either alone, or in partnership, association, economic interest group or company, with any other companies or individuals and carry out, in any form whatsoever, directly or indirectly, the operations falling within its purpose. The company may also hold and exploit trademarks and trademark licenses, for itself, its subsidiaries and its clients. The company may also establish branches and subsidiaries in Switzerland and abroad. The company may also carry out all commercial operations and take all measures directly or indirectly related to its corporate purpose or likely to promote its realization.