The company's purpose is, on the one hand, to provide public affairs consulting services to private or public actors, Swiss or foreign, including companies, governments, public services, parliamentary authorities, officials, elected officials, journalists and media, and, on the other hand, to provide general communication consulting services, including strategy consulting, promotion, creation and purchase of spaces in the media, on social networks or elsewhere, audiovisual and digital production as well as publishing, public relations and lobbying. The company may carry out all operations and activities directly or indirectly related to this purpose and may be directly or indirectly interested in them. It may also carry out, on its own account or on behalf of third parties, all financial, commercial and securities transactions, directly or indirectly related to its purpose or likely to promote it. Furthermore, the company may grant loans or other financial services to its direct or indirect associates, to its direct or indirect subsidiaries and to third parties, and provide guarantees of any kind on its assets, including by way of pledges or fiduciary transfers, or by way of guarantees of any kind, to secure the obligations of its direct or indirect associates, its direct or indirect subsidiaries or third parties. The company may create subsidiaries and branches in Switzerland and abroad.