The company aims to provide strategic consulting, conception, and implementation of marketing, communication, and growth projects in the digital space. This includes, in particular, the development and scaling of brand, funnel, and media systems, performance marketing, storytelling, branding, as well as the production and distribution of digital content. The company can develop or use its own technologies and software solutions. It can establish subsidiaries and branches both domestically and internationally, invest in other companies, acquire, hold, and dispose of real estate, and conduct all business activities that are directly or indirectly related to the company's purpose. The company can also arrange financing for its own or third-party account and provide guarantees and sureties in favor of affiliated companies and third parties.