The company's purpose is to create, produce, promote and distribute all cinematographic, audiovisual, literary, artistic, dramatic, musical, theatrical, jewelry and other artistic or luxury creations. It will participate directly or indirectly in the management and financing of companies of any kind, in Switzerland and abroad, with the aim of obtaining, exploiting directly or indirectly and assigning patents and trademarks. Furthermore, the company's purpose is to manage its financial assets, by acquiring, holding, administering and disposing of securities, financial instruments or other investment products for its own account. The company may: - carry out any financial, commercial and industrial activity directly or indirectly related to its purpose; - create branches or subsidiaries in Switzerland and abroad; - participate in any companies having a direct or indirect relationship with its purpose; - grant loans or guarantees to shareholders or third parties, if it serves its interests.