The company's purpose is the trade of cufflinks and any other accessories. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial or property transactions, directly or indirectly related to its corporate purpose. It may, in general, exercise any activity directly or indirectly related to its purpose. The company may also grant or request loans to its associates, subsidiaries or related parties and carry out all commercial, financial or other transactions that directly or indirectly pursue its purpose. It may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or directly or indirectly related to it.