The company's purpose is: the purchase, sale, negotiation, exchange, creation, promotion, organization, management, representation, coordination and consulting, in general, for all sports, cultural, educational or teaching-related events and manifestations; all services related to marketing, television or multimedia broadcasting rights, contract negotiations, public relations, sponsorship and, in general, economic or strategic consulting; the operation of private or public establishments, such as hotels, cafes, restaurants, bars, dance halls, sports clubs or non-sports clubs, as well as any other similar establishment, in any form; the purchase, sale, importation, exportation and marketing, in general, of all products related to the operation of private or public establishments, the preparation, sale, delivery and service of meals on order or not (for complete purpose see articles of association).