The company aims to develop, produce and market innovative media content and formats, as well as operate platforms for the dissemination of this content. This includes film, TV and audio formats, digital and interactive content, which aim to provide people with high-quality entertainment, inspiration or further education. The company can also develop, produce and market events and products for its projects and formats. Furthermore, the company can conduct all business that is suitable to promote the company's purpose directly or indirectly. The company can establish branches, participate in or acquire other companies, as well as acquire, manage and sell real estate.