The company's purpose is to carry out all work in the field of watch decoration, the manufacture and assembly of components and products related to watchmaking, micro-technology and medical technology, as well as the acquisition of real estate, subject to all activities prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE) and the acquisition of companies. The company may carry out all operations of any kind directly or indirectly related to its corporate purpose, including: acquiring, selling, renting or operating movable or immovable property, participating in other similar companies, both in Switzerland and abroad, granting loans or guarantees to associates or third parties, if it serves its interests.