The company's purpose is to assume general agencies for Switzerland and the Principality of Liechtenstein for consumer goods or services from manufacturers or companies in Switzerland and abroad, to engage in wholesale trade with consumer goods of all kinds through its own warehouses or in transit, particularly in the toy sector, and to provide services in the field of sales promotion. The company may participate in similar or identical companies, establish branches and subsidiaries in Switzerland and abroad, and engage in any activity that is suitable to promote the purpose of the company, including acquiring, managing, encumbering and disposing of real estate and intellectual property rights.