The execution of all types of services in the fields of events, communication, marketing, music, theater and cinema, in particular the organization of events, concept creation, animation as well as the trade and rental of all types of products and materials. The company may also carry out any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.