The company's purpose is to research, develop, create, produce, assemble, assemble, test, adjust, promote, distribute, represent and market all products in the field of luxury, watchmaking, jewelry and jewelry. It also aims to carry out for its own account or for the account of third parties all work related to these fields, the marketing of derivative products, in particular clothing and fashion items, as well as the development, acquisition, exploitation or disposal of intellectual property rights. The company may, as a secondary purpose, both in Switzerland and abroad: - create branches or subsidiaries; - participate in other companies having a direct or indirect relationship with its purpose, acquire or found them; - in general, carry out any financial, commercial or industrial activity that favors its development and is directly or indirectly related to its purpose; and - carry out these operations for itself or for the account of third parties, as a representative, agent, commissioner or have them executed on its behalf by third parties.