The purpose of the company is to provide services of all kinds, in particular in the fields of communication and advertising, human resources, information technology, finance and accounting, taxes, research and development. The company may establish branches and subsidiaries in Switzerland and abroad and acquire, hold, manage and sell participations in companies of all kinds in Switzerland and abroad. The company may acquire, hold, manage and sell real estate. The company may also conclude all transactions and enter into agreements that directly or indirectly serve the company's purpose or are directly related to it. The company may grant loans or other financing to its direct or indirect parent company as well as to its direct or indirect subsidiaries and provide security of all kinds for liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind.