The company aims to develop and distribute fashion and consumer goods worldwide. It can carry out all activities related thereto, in particular research, design, production, marketing and trade. The company can also acquire, manage and exploit intellectual property rights such as patents and trademarks, as well as conduct all business that is directly or indirectly related to its purpose. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. Furthermore, it can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.