The company's purpose is the design, manufacture, assembly, purchase, sale, import, export, and distribution of watches, accessories, and watchmaking components, jewelry, and watchmaking tools. It also aims to provide artistic creation, industrial design, and photography services, as well as consulting and training in the aforementioned fields. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto. It may also manage and exploit intellectual property rights.
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