The company's purpose is to provide services in the field of TV, media and PR management, personnel training, marketing, brand and event management, as well as the production of films, screenplays and journalistic contributions. The company can enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company, or that are directly or indirectly related to it, establish branches in Switzerland and abroad, and participate in or merge with other companies. The company can acquire, manage and sell real estate.