The company's purpose is to trade in textile products and lifestyle products, in particular, but not exclusively, to conduct its retail trade activities in Europe, including online trade. The company may participate in other companies, acquire, exploit, manage and sell real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and carry out all legal transactions that may be necessary or suitable to promote its purpose or the development of group companies. The company may grant direct or indirect financing to third parties, including companies in which it is directly or indirectly involved, its direct or indirect subsidiaries, or companies in which such companies are directly or indirectly involved, whether through loans or other financing, including within the framework of cash pooling agreements, and provide security of any kind for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether against payment or not.