The company's purpose is the sale of insurance products through insurance intermediaries, the management of benefits and premiums in all areas of private and social insurance, audits, expert opinions and fiduciary services in insurance, management and consulting in the areas of insurance, real estate and credit, telemarketing, as well as the operation of a beauty institute, including an aesthetic care center, all service activities in the areas of nail care (manicure and specific treatments), makeup, hair removal, anti-aging and slimming, as well as the trade of all products, in particular cosmetics. The company may: engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to shareholders or third parties if it serves its interests.