The company aims to develop, produce, import, export, and distribute food, beverages, lifestyle, and consumer goods of all kinds. It can provide services in the areas of brand building, marketing, e-commerce, trade, event organization, product development, and consulting, as well as manage and market its own or third-party brands. Additionally, the company can acquire, manage, lease, and sell properties, as well as conduct all business that is directly or indirectly related to the company's purpose. The company can establish branches and subsidiaries at home and abroad, invest in other companies at home and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, or manage real estate, intellectual property rights, and licenses at home and abroad. It can also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.