The company's purpose is to manage barbershops for men, women, and children, beauty centers, aesthetics centers, and training for the hairdressing profession; the purchase, sale, import, and marketing of products, equipment, tools, machinery, services, and accessories for hair and body care, perfumery and aesthetics products, fashion accessories, and jewelry. The company may assume representations and buy and sell real estate, as well as manage and administer the leasing of owned real estate, and exercise any activity directly or indirectly related to the corporate purpose or that is suitable to promote it. It may acquire shares in other companies, as well as open branches and subsidiaries both in Switzerland and abroad.