The company's purpose is the operation of beauty and aesthetic institutes, manicure and pedicure services, as well as the sale of cosmetic products and all kinds of merchandise related to personal care and aesthetics. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto. The company may also acquire, encumber, sell, and manage real estate in Switzerland and abroad, with the exception of operations prohibited by the LFAIE.