Manufacture and trade of watches, watch components, watch movements, jewelry items, electronic time-measuring devices and systems and other components, electronic devices and their components, computers and their components as well as related articles, manufacture and trade of consumer goods of all kinds, in particular sports articles and accessories, textiles and accessories, leather goods and imitation leather goods, toiletries, perfumery articles, glasses and optical instruments, fire and writing instruments, smoking articles and related articles as well as related services; full purpose description according to the articles of association