The company's purpose is to operate a business in photography, photographic articles, televisions, and the purchase and sale of movable goods directly or indirectly related to photography. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable or immovable operations, except those prohibited by the LFAIE, directly or indirectly related to its corporate purpose. It may acquire, hold and dispose of real estate and, in general, engage in any activity directly or indirectly related to its purpose. The company may also grant or request loans to its shareholders, subsidiaries or related parties and carry out all commercial, financial or other transactions that directly or indirectly pursue its purpose. It may create branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies.