The purpose of the company is the representation, import and export, promotion and marketing of wines, alcoholic and non-alcoholic beverages as well as food in wholesale and retail trade; consulting, organization of courses, events, trips and events in the fields of beverages and food; management of private wine cellars, establishment, management and operation of wine bars, restaurants and catering services as well as the founding and trading of wine cellars. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.