The company's purpose is to provide comprehensive marketing and internet consulting, as well as the conception, creation, implementation, programming, and operation of (online) marketing programs and social media activities, the distribution of digital products, and the provision of all other services and measures (including e-commerce) that appear useful and beneficial for the care and consulting of customers or partners in these business areas, in particular consulting and coordination services, online marketing campaigns, direct marketing campaigns, advertising campaigns, telesales measures, public relations, the planning and implementation of events, and the publication of publications (print, video, film, and audio productions) and the trade of goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad.