The company's purpose is to acquire, hold, manage, renovate, convert and sell real estate, manage assets, and import and export and trade in goods of all kinds, in particular precious metals, pearls, food, cosmetics and electrical and electronic articles. Furthermore, the company aims to operate the online portal desimarkt.com for trading in goods of all kinds. It can trade itself and allow third parties to trade, as well as rent out advertising space. The company can provide marketing services, in particular the organization and execution of exhibitions and events. The company can provide management and trust services for subsidiaries and affiliated third parties. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.