The company's purpose is to carry out activities, on its own behalf or on behalf of third parties, in the creation, organization, promotion, artistic consulting, development of new designs, artistic and creative direction, management and introduction of new articles in the fashion and luxury goods sector, with particular reference to leather goods, handbags, and wallets, as well as the management and administration of stores and sales outlets in connection with the aforementioned activities, as well as the assumption of agencies and representations in the aforementioned sectors, respectively, research, development, marketing, and related services, the creation and management of websites, the purchase and sale of advertising space for the aforementioned areas. The company may also organize events and exhibitions, particularly in the aforementioned sectors. The company may also acquire, sell, manage, receive, and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses, and intellectual property rights in general, particularly in the aforementioned sectors. The company may also acquire, encumber, manage, administer, and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable laws. Any activity carried out in the real estate sector is not directed towards third parties but is limited to real estate for its own account. The company may assume interests and participations in other industrial, commercial, financial, and service companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors. The company may also carry out activities of granting loans, guarantees, including mortgages, sureties, and guarantees, also in favor of third parties, excluding, however, the exercise of banking and insurance activities. Finally, the company may carry out all commercial, industrial, and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it and open branches and subsidiaries in Switzerland and abroad.
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