The company aims to develop and implement service and product innovations of all kinds, as well as trade in consumer goods of all kinds, in particular products of daily use. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, manage, transfer and exploit intellectual property rights such as patents, trademarks, etc., and acquire, sell and manage real estate within the framework of the laws, in particular the Federal Property Law. The company may conduct all business that is directly or indirectly related to its purpose.