The company aims to offer services in the fields of advertising, fashion, communication and product design, creation, production and marketing of its own products, in particular under its own brands, as well as trade in and import and export of goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can, provided that the legal requirements are met, acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.