The company aims to develop, create, acquire, manage and exploit patents and other industrial property rights. Furthermore, the company aims to trade in goods of all kinds and provide management and consulting services. The company may promote and support talents in the fields of design and art. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.