The company aims to provide services in the hairdressing and cosmetics sector as well as all related activities. Furthermore, the company aims to provide project management, consulting, expertise, mediation, training, communication, engineering and testing services, as well as the purchase and sale and manufacture of devices and systems, and the establishment and trade of intellectual property rights. Also, the company aims to advise natural and legal persons on strategic and operational issues, provide services in this context in Switzerland and abroad, and trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as guarantees and sureties for subsidiaries and third parties. It can take over licenses from third parties or sell such licenses to third parties.