The company's purpose is to create product, concept, marketing and advertising development as well as all consulting services related to this, production and distribution of solutions, products and concepts. The company can acquire, develop, encumber, manage and sell real estate, as well as conduct all business and conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.