The company's purpose is to design, program and operate online shops and apps, as well as to purchase, sell and trade physical and digital consumer goods. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire or establish similar or related companies. It may acquire, hold, broker and sell real estate, copyrights, patents and licenses of all kinds, and carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose.