The company's purpose is to create, develop and market interactive digital applications in the fields of education, advertising, communication, games, media, marketing, industry and culture, as well as to market and sell digital products that integrate design psychology, artificial intelligence and human-machine interaction. The company also engages in digital publishing, consulting, assistance and advice in the field of computer science, needs analysis and proposal of design and technological solutions. The company may carry out all activities directly or indirectly related to its main purpose, in particular in the field of patents, licenses, trademarks or intellectual property rights. It may participate financially or in any other way in all companies or societies pursuing a similar or related purpose to the company's main purpose. The company may establish branches in Switzerland and abroad, carry out all commercial, movable or immovable transactions and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it. The company may grant loans or guarantees to associates or third parties if it serves its interests.